Credit Karma
Ux/Ui Design + Interaction Design
At the end of 2018, Credit Karma was entering an exciting new chapter for its business. They were planning to expand their financial services to the United Kingdom during the second quarter of 2019. Using insights they learned from launching in Canada, Credit Karma developed a strategic plan that included working with freelance digital product designers and design agencies to grow its international business. Ahead of hiring an in-house design team to focus on the UK, Credit Karma worked with Funsize and myself to jump-start the design effort and help set a foundation for future success.
The following is a recount of process, research, learnings, and design deliverables I contributed as a contract product designer for the launch of Credit Karma UK. I worked directly with design leads and design directors from Funsize and Credit Karma to realize the project.
We contributed to a strategic growth plan by up-cycling an existing experience.
At the start of our engagement, Credit Karma’s project lead shared a presentation which outlined how our work would be a part of a strategic plan to efficiently enter into the UK market by not starting from scratch but by acquiring a business partner. Enter, Noddle—
From a visual design perspective, Noddle’s website was remiss and not mobile optimized—but their code-base, engineering team, and existing customer reputation made them a viable partner for Credit Karma’s growth into the UK.
Above is a sample of the design system that we used to shape the digital experience for Credit Karma’s UK launch. It was a sibling to the system used on Credit Karma’s product’s in the US. The only reason that system was not used verbatim, was because of the strategic decision to not build from scratch and to instead reskin Noddle’s existing site. This meant certain graphics and interactive elements which were novel to Credit Karma’s typical design system had to be modified or added.
©️ 2025 All Rights Reserved, Patrick Drake
2025 | Product Design, Dealerware
2022 | Product Design, Audi on demand
2022 | Let’s Get a Job Podcast Guest
2021 | UXPaBOS Presenter UX Debt + ADA
2020 | Product Design, Silvercar by Audi
2019 | Product Design, Volvo
2019 | Product Design, Credit Karma
2019 | Product Design, Funsize
2016 | Branding and EGD, Page
2013 | Experience Design, NewDealDesign
2013 | BFA in Design, Kansas Cit Art Institute
©️ 2025 All Rights Reserved, Patrick Drake
2025 | Product Design, Dealerware
2022 | Product Design, Audi on demand
2022 | Let’s Get a Job Podcast Guest
2021 | UXPaBOS Presenter UX Debt + ADA
2020 | Product Design, Silvercar by Audi
2019 | Product Design, Volvo
2019 | Product Design, Credit Karma
2019 | Product Design, Funsize
2016 | Branding and EGD, Page
2013 | Experience Design, NewDealDesign
2013 | BFA in Design, Kansas Cit Art Institute