Audi on demand
As afflifate members of the Volkswagen Group—Dealerware, Silvercar by Audi, Audi USA, and Audi AG worked together to launch and evolve the Audi on demand experience across multiple channels—all aimed at driving customer growth and business value for Audi's rental and subscription products in the US and Canada.
As a senior member of the Dealerware team, I led design work for the rebrand from Silvercar to Audi on demand, the launch of Audi's first subscription service, and redesigned the reservation flow to be powered by Dealerware.
To ground the work in real-world needs, I visited Audi locations, spoke with mobility specialists, tested flows with customers. To ensure brand adherce and maximize speed to market I collaborated with Audi’s global design system team in Germany to leverage their React UI Design system and useage guidelines. Each project focused on making premium mobility easier for customers while helping Audi unlock new revenue opportunities through modern, digital-first experiences.
Launching Audi's globally known subscription product, Audi on demand, in the US market.
The launch of Audi on demand in 2022 was Audi's first attempt at a monthly subscription product in the US—this came at a time when Audi understood short-term rental well under the established Silvercar by Audi brand. Our product design and UX strategy needed to unite the two and combine
short-term rental and monthly subscription into a unified experience.
The vision, make subscription feel easy by making the experience as simple and familiar as selecting a one-way or round-trip flight.
Date Picker Properties from Audi's React Design System
Popover Accessbility from Audi's React Design System
